Macy’s to end the year with a model to scale to additional stores in 2019

CHICAGO – Oct. 2018 –– Macy’s today announced its Short Pump Town Center location as one of 50 stores included its 2018 Growth50 initiative. As part of this initiative, which was announced in early 2018, Macy’s has invested more than $200 million in capital in 50 stores across the U.S. to enhance the customer experience and create a more vibrant and productive shopping destination.

New store features, which were based on customer feedback, include an elevated environment, expanded and curated merchandise assortments and improved customer service through added colleague positions and new technology. In line with its strategy to test, iterate and scale new ideas, Macy’s will expand these improvements to additional stores in 2019.

“Our customers are at the core of Macy’s Growth50 strategy,” said John Harper, Chief Stores Officer. “We are making the changes and updates that matter most to them and it’s working. The stores look great, the merchandise is right, customers are engaged, and the teams are committed to win. The performance of these stores has been strong enough to give us the confidence to take these learnings and continue to enhance the in-store shopping experience for our Macy’s customers nationwide.”

Physical Upgrades

Physical upgrades in Growth50 stores include the addition of new lighting and flooring and renovated fitting rooms and restrooms. Additionally, certain departments have been relocated to improve space productivity and better suit customer traffic.

Product Distortions

Product distortions have been made to the increase breadth and depth of the assortment appealing to the customer demographic unique to each store.

New Offerings

All Growth50 stores will now offer a food and beverage option for customers, i.e. Starbucks, Potbelly, Pinkberry, Macy’s Tastebar and more.

All Growth50 stores have added or expanded furniture and mattress departments, and select Growth50 stores have also added Backstage, Macy’s on-mall, off-price concept.

Improved Customer Service

Macy’s has also invested to enhance customer service. All Growth50 stores have increased staffing levels and expanded store hours. New services available include My Stylist, a complimentary personal shopping service; At Your Service, a dedicated location for seamless online pick-ups and returns; and Scan and Pay, a feature on Macy’s mobile app that allows customers to quickly process their own purchases with ease.

Enhanced Customer Experience

Elements of experiential shopping can be found throughout these stores, from reimagined Beauty departments that encourage inspiration and discovery to furniture virtual reality, where customers can visualize the exact dimensions of their space and furniture, alleviating concerns around fit.

Growth50 Store List

Arizona
Chandler, AZ – Macy’s Chandler
Glendale, AZ – Macy’s Arrowhead

California
Cerritos, CA – Macy’s Los Cerritos
Los Angeles, CA – Macy’s Los Angeles Downtown
Montebello, CA – Macy’s Montebello
Northridge, CA – Macy’s Northridge
Rancho Cucamonga, CA – Macy’s Victoria Gardens
Roseville, CA – Macy’s Roseville Galleria
San Diego, CA – Macy’s University Town Center
Santa Ana, CA – Macy’s Santa Ana MainPlace
Torrance, CA – Macy’s Del Amo Fashion Center
Walnut Creek, CA – Macy’s Walnut Creek

Colorado
Lone Tree, CO – Macy’s Park Meadows

Delaware
Newark, DE – Macy’s Christiana

Florida
Aventura, FL – Macy’s Aventura
Hialeah, FL – Macy’s Westland
Miami, FL – Macy’s Miami International
Orlando, FL – Macy’s Florida Mall
Pembroke Pines, FL – Macy’s Pembroke Lake

Georgia
Atlanta, GA – Macy’s Lenox Square
Buford, GA – Macy’s Mall of Georgia

Illinois
Skokie, IL – Macy’s Old Orchard

Indiana
Indianapolis, IN – Macy’s Castleton Square

Kentucky
Lexington, KY – Macy’s Fayette

Maryland
Annapolis, MD – Macy’s Annapolis

Massachusetts
Boston, MA – Macy’s Boston
Braintree, MA – Macy’s South Shore Plaza
Peabody, MA – Macy’s Northshore

Michigan
Novi, MI – Macy’s Twelve Oaks
Troy, MI – Macy’s Somerset

Minnesota
Bloomington, MN – Macy’s Mall of America

Nevada
Las Vegas, NV – Macy’s Summerlin

New Hampshire
Salem, NH – Macy’s Mall at Rockingham Park

New Jersey
Cherry Hill, NJ – Macy’s Cherry Hill
Lawrenceville, NJ – Macy’s Quaker Bridge
Short Hills, NJ – Macy’s Short Hills
Wayne, NJ – Macy’s Willowbrook

New York
Yonkers, NY – Macy’s Cross County

Ohio
Cincinnati, OH – Macy’s Kenwood
Columbus, OH – Macy’s Easton

Oregon
Tigard, OR – Macy’s Washington Square

Pennsylvania
King of Prussia, PA – Macy’s King of Prussia

Texas
Dallas, TX – Macy’s NorthPark Center
Frisco, TX – Macy’s Stonebriar Centre
Houston, TX – Macy’s Memorial City
Sugar Land, TX – Macy’s First Colony

Virginia
Richmond, VA – Macy’s Short Pump
Springfield, VA – Macy’s Springfield Town Center
Tysons Corner, VA – Tysons Corner Center

Washington
Lynnwood, WA – Macy’s Alderwood

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About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 650 locations in 44 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Squarein San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $52 million each year, plus 153,000 hours of volunteer service, to help make a difference in the lives of our customers.

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